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Home-cooked and hearty: This St. John's restaurant aims for a world of flavour

The Mama Africa restaurant in St. John's doubles as a grocery store where you can buy foods and spices from all over the world.

Mama Africa aims to represent a lot of countries in their merchandise, owner says

A man in a white button up shirt stands in a small grocery store.
Navel Sarr, who opened Mama Africa restaurant and grocery in April, imports ingredients from all over the world. (Danny Arsenault/CBC)

The only thing better than getting your favourite meal from home in a restaurant is cooking it yourself. 

But if you're not originally from Newfoundland and Labrador, sometimes those homestyle ingredients can be hard to find in the province. 

St. John's restaurant Mama Africa hopes to fix that problem.

Owner Navel Sarr opened the restaurant in April, and in addition to takeout service, it doubles as a grocery store. 

"I decided to open a grocery store or restaurant because I feel the need is here in St. John's," Sarr said. 

"Most African or [people of] afro-descent … when they came here they couldn't find … groceries, some products that you used to eat back home."

Before moving to Newfoundland, Sarr lived in Montreal.

"It's a very, very multicultural city, very big. You can find, like, almost everything. And when I came here it was difficult for me to find the product that I used to eat in Montreal, like African, West African food."

WATCH | See what's inside Mama Africa: 

Get flavourful African cuisine and ingredients to make your own — in the heart of St. John’s

1 year ago
Duration 1:37
Mama Africa is a restaurant that offers takeaway and delivery service, with an accompanying grocery store. Owner Navel Sarr says he saw a gap in the food scene and wanted to introduce more people to West African cuisine. He opened his business last spring on Malta Street in St. John’s.

His restaurant offers a place for people to buy those hard-to-find products. The International aisle in many grocery stores is not all-encompassing, he said — foods from Africa or the Caribbean, for example, are hard to find.  

The inspiration to open the restaurant dates back to 2019, when Sarr started SARFest — the St. John's African Roots Festival. 

A music festival without food is "not complete," he said, and people were asking about having African food. He knew there weren't many options in the city and hoped someone would open a restaurant with an inclusive menu. 

Grocery store shelves, stocked with international foods.
Mama Africa stocks foods, spices and other ingredients that might be hard to find in Newfoundland and Labrador. (Danny Arsenault/CBC)

A few years later, that someone was him. 

"The population is here in St. John's," he said. 

And when they see the array of items he carries, they're surprised. 

"We try to have, like, very specific product that you can't find in the city," he said. "We try to represent a lot of countries."

At Mama Africa, you can find food from Africa, the Caribbean, Spain, France, Egypt — and if they don't have what you're looking for, Sarr will try to source it. 

From coffee and tea to over 20 kinds of spices, Sarr tries to have a little something for everyone. 

"Even one item," he said. "It makes a difference.… The people feel, like, very very, very happy and included in the store."

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ABOUT THE AUTHOR

Sarah Antle

Journalist

Sarah Antle is a journalist working with CBC in the St. John's bureau.

With files from The St. John's Morning Show

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