ASIA PACIFIC. Belgian diamond specialist Diamanti Per Tutti (DPT) has increased its travel retail presence through a collaboration with DFS Group and inflight listings on three major Asian airlines.
The brand, whose name translates to ‘Diamonds for All’, made its travel retail debut at Jewel Changi Airport earlier this year.
DPT jewellery is also available now at six T Galleria by DFS stores in Hong Kong, Macau, Hawaii, Okinawa, Guam and Saipan.
Selected DPT pieces will be featured on Singapore Airlines’ KrisShop, both inflight and online. A Dark Secret necklace and earrings set, the from brand’s Black Tulip collection, is spotlighted inflight with Hong Kong Airlines and Air Macau.
Diamanti Per Tutti was launched in Antwerp, often considered the diamond capital of the world, in 2012.
The brand aims to offer ethically sourced, hand-set natural diamonds at accessible price points. The stones are set in sterling silver, gilded with 18ct pink or yellow gold vermeil or white rhodium.
DPT operates 14 standalone boutiques in Belgium, Hong Kong, Singapore and China; its jewellery is available through over 200 stockists across 14 markets worldwide.
As part of its brand philosophy of celebrating individuality, DPT has collaborated with up-and-coming brands including Tomorrowland, the largest electronic dance music festival in Belgium, as well as established names such as The Smurfs.
The brand has worked with leading Belgian lifestyle bloggers Tiany Kiriloff and Paulien Riemis and world athlete of the year Nafi Thiam.
DPT is set to launch a first Asian guest collection in 2020.
