Music festival in Maputo adds to creative economy
The annual Morejazz event in Mozambique attracts 6,000 visitors to the capital’s multi-ethnic and multiracial cultural energy
In 2010 Mozambican musician and businessman Moreira Chonguiça created the Morejazz brand, an initiative to bridge music and the economy with jazz. The centrepiece is the annual Morejazz festival which showcases the multiethnic and multiracial cultural energy of Maputo and stitches together the Mozambican tourist attractions of cultural identity, rich cuisine and natural beauty. The event makes Maputo one of the hottest new points of convergence for prominent figures in contemporary jazz. Hugh Masekela, Angelique Kidjo, Jonathan Butler, Manu Dibangu, Omar Sosa, Judith Sephuma and Sipho Mabuse are some of the musical luminaries who have performed and shared their experiences in the city. "Mozambique is like an A380 plane taking off. The time is right. The idea is to make this city a safe city, a supercity, an ambitious city, a fashionable city. There are different tools to do that. Jazz is one of them," Chonguiça says. His success lies in his unique business philosophy of "availabilit...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.